Restaurant Marketing Specialist - (NYC, Manhattan, Queens)
New York City, NY
At Raising Cane’s Chicken Fingers®, we serve only the most craveable chicken finger meals – it’s our One Love! Known for our great Crew and cool Culture, we follow a Work Hard. Have Fun. philosophy. Raising Cane’s is the fastest-growing chicken concept around and is on track to be a Top 10 Restaurant Brand in the United States. Each Crewmember is important to our rapid growth and enduring success. Now is your chance to join the Team and Raise The Bar!
Your Role at Raising Cane’s:
The Restaurant Marketing Specialist supports the execution of Restaurant Marketing initiatives. This field-based role focuses on traffic growth, brand building, active community engagement, and local marketing initiatives. They also support customer marketing requests, trade area-level canvassing, and brand-building efforts across Division 2 (D2) and Division 5 (D5) in the Eastern U.S.
Your Impact and Responsibilities:
• Execute divisional marketing priorities, including trade area planning, fundraising coordination, and managing partnership requests through the Community Request System (CRS)
• Support new market entry and restaurant openings through planning, canvassing, and local team coordination
• Manage catering outreach and influencer requests by coordinating with Regional Partners and support post-order follow-ups
• Support and execute local ACI activations across D2 and D5
• Deliver campaign execution, KPI tracking, validation efforts, and successful rollouts
• Support competitive blunting and traffic-driving strategies in focus markets
• Monitor sales trends and program results in emerging markets, ensuring an effective local marketing approach
• Support onboarding plans, maximize partnerships, and assist with special restaurant level projects
• Execute national brand and influencer activations as needed
Travel Requirements:
Up to 50%
Required Qualifications:
• 1+ year of marketing experience
• Required to live within an assigned area in or near New York
• Detail-oriented, organized, and able to manage shifting priorities
• Self-driven, flexible, and highly energetic with strong written and verbal communication skills
• Ability to perform the physical requirements of the role, including heavy lifting and walking and standing for extended periods
• Able to work effectively and efficiently both independently and collaboratively
Preferred Qualifications
• Bachelor's degree in marketing, communications, or a related field
• Possess a valid driver's license
• Proficiency in Microsoft Excel, PowerPoint, and Word
Starting from $78,000 - $84,000 per annually plus incentive*
The total compensation package for this position may also include other elements, including a performance bonus and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Pay is based on location, experience, and qualifications etc.
All your information will be kept confidential according to EEO guidelines.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.